When the Yankees moved from the old stadium to the new one before the 2009 season tickets prices quadrupled and a lot of fans were priced out. Then a lot of people caught on quickly to the secondary market.
By going to StubHub, Yankees fans could get cheap tickets, particularly to midweek games against non-playoff opponents, and enjoy games for as little as $5-$10 for each ticket.
The Yankees hated it. They didn’t hate collecting their cut for each ticket, but at such lower prices their cut was reduced. With lower priced tickets on the market they also struggled to sell whatever they had left over at regular prices because who in their right mind would pay full price for a ticket when there are significantly reduced tickets available on StubHub.
So now that MLB has renewed its agreement with StubHub, the Yankees, along with the Cubs and Angels, have opt-ed out of the deal and instead will work with TicketMaster as their official re-seller under the guise that this is more fan friendly — what a joke.
Now tickets resold through the Yankees official re-seller cannot be sold under face value. Goodbye $5 tickets for Tuesday night games against the Indians. Get ready to pay $30 per ticket instead. Sure, there might be lower fees, but at exorbitantly marked up prices the Yankees are once again pricing out the average fan.
So the Yankees will get a bigger cut from the resale, with tickets priced at face value they’ll still be able to sell their unsold tickets up to the last minute, and we pay five or six times what we were paying a year ago for certain games — this is supposed to be more fan friendly!
The Yankees said that nobody was going to games because of their previous agreement with StubHub. They blamed StubHub for their lack of sellouts during the playoffs. I wonder what their excuse will be this season when their stadium has even fewer people attending games than last season because raising ticket prices is not the way to go about filling the ball park.
This doesn’t preclude some fans from using StubHub, but there will be significantly fewer as the Yankees won’t be pushing brokers to their service like they used to. With fewer tickets means that the ones that actually do make it to StubHub will be more expensive anyway.
StubHub even made some concessions to MLB to try to help teams like the Yankees out that saw tickets selling for far below market value. They increased the minimum value to $6 and increasing the blackout times before games from two hours to six hours leaving fans scrambling for last minute tickets to buy them directly from the Yankees. But that wasn’t good enough for them and they opted out of the deal anyway.
This is just what the Yankees have become these days. Winning? Who cares about winning when record profits can be made? This is a pure and simple cash grab by Hal Steinbrenner under the guise of a more fan friendly system. It’s not.